A Fascination with Gnomes (part 4)

“Disneyfication” is a term we’re all too familiar with in the 21st century. After all, Disney is to entertainment what Google is to the Internet. Both are inescapable in modern daily life. Therefore, it’s not surprising that gnomes also have a Disney connection. What is surprising is how far back the connection goes and its importance in both the future success of Disney and of garden gnomes. The story of the garden gnome might in fact be a historical instance of transmedia branding.

Snow White and the Seven Dwarfs¬†was the first Continue reading “A Fascination with Gnomes (part 4)”