A Fascination with Gnomes (part 4)

“Disneyfication” is a term we’re all too familiar with in the 21st century. After all, Disney is to entertainment what Google is to the Internet. Both are inescapable in modern daily life. Therefore, it’s not surprising that gnomes also have a Disney connection. What is surprising is how far back the connection goes and its importance in both the future success of Disney and of garden gnomes. The story of the garden gnome might in fact be a historical instance of transmedia branding.

Snow White and the Seven Dwarfs was the first Continue reading “A Fascination with Gnomes (part 4)”

A Fascination with Gnomes (Part 3)

In 1872, two years before Griebel founded his company, August Heissner began his own decorative ceramics business. Both were located in Gräfenroda, Thuringia. Within a few years, both men were competing fiercely to dominate in the garden gnome industry. The question of which is most responsible for the Gartenzwerge is still highly contested. Heissner’s designs, ultimately, have come to be considered the most well-known and reproduced designs worldwide. At the time, however, Griebel and Heissner were not alone; by the early 20th century, there were at least 16 manufacturers of garden gnomes in east Germany, and more in surrounding regions.

Continue reading “A Fascination with Gnomes (Part 3)”